sales collateral and
campaigns, across
both print and
electronic media
Aquaflow Group
“ Terrific. Beyond expectations. It was fantastic to work with a team that are super smart, aware and prepared to think hard. The result speaks for itself ”
Mobile Mentor
“They know how to build brand propositions for ambitious businesses.”
NZ Post
Competenz
“Marketing is a science as well as an art. The team at LTW is a combination of both - and that combination gets us results.”
Tukia Group
“Their ability to capture a vision, and translate into it into concepts that are understandable by various audiences, has made a real difference.”
Temple Investment Advisory
“These guys really know how to craft a pitch.”
The ICEHOUSE
“Bums on seats is crucial to
The ICEHOUSE’s sustainability.
Lee ter Wal’s work is a critical
part of making that happen.”
Baruch ter Wal BA, MA (Hons)
Baruch is LTW’s Managing Director, and an authority on business-to-business sales and marketing. He is the architect of dozens of successful communication and branding projects. Baruch’s regular clients include some of NZ’s largest companies, as well as a host of innovative start-ups and high growth SMEs. He has an extensive background in strategic and communications consulting, having previously worked as an Associate for McKinsey & Company and as General Manager of R&D within a Carter Holt Harvey business unit.
Shaun Lee BGD
As Creative Director, Shaun is the brand guardian for LTW’s clients. He is one of New Zealand’s leading exponents of information graphics and strategic storytelling, particularly in the realm of new media. Shaun has turned his hand to award winning websites, corporate collateral and trade show presentations.
Websites we have designed
Green Technology
Hi-tech manufacturing
Strategy Group
Commercial Development Squad
Conversations on Graphic Design
Campaign microsite
3D cluster
Sometimes the world really is your oyster
e-Commerce vendor
Our core beliefs
Relationship Phases
Business relationships share many of the properties of your personal relationships. Aspiring business communicators can learn much from the techniques developed to improve disfunctional personal relationships.
Communication Modalities
People make decisions for different reasons at different times. To maximise the impact of your message it is important to target a range of decision-making styles. This involves understanding the triggers for each style.
Message Cognition
Text and logic are two of the last things with which an audience will engage. Our brains subconsciously make critical decisions based on a host of prior factors - and these factors are the raw materials for persuasive design.
Values Framework
Good customer communication must be based on a genuine competitive advantage in meeting their needs. This point of difference, in turn, is grounded in your organisation's values and culture.
Level 1
Cathedral House
48-52 Wyndham Street
PO Box 68158 Newton
Auckland 1010
(09) 379 7862